How to measure digital transformation progress
Measuring the progress of your digital transformation project is crucial to keeping it on track.
Having a good digital transformation plan is paramount, as is employing the right folks to do the job. But you can't stop there.
Measuring the progress of your digital transformation project is crucial to keeping it on track. Successful businesses constantly ask the hard questions about their digital transformation schemes. That way, they can figure out where they truly stand.
For example:
- How do your customers like the new technologies you have introduced?
- Have the changes you made inside the company boosted productivity?
- Are the new digital services boosting revenue?
Check to see if you are gaining new customers and holding on to loyal ones. Monitor the customer experience on your site. Are people easily navigating through the site, or are they struggling to understand where they should go next? The answer to that question tells you if you can briefly stand pat, or if you need to make changes soon.
Also, look inside the company to see if employees are using the new technologies you have implemented to dream up innovations, including new product ideas and ways to cut costs. What are you hearing about your new digital transformation product? Is it boosting team spirit, or sapping it?
Measuring your progress can tell you what you have done right, and where you have come up short. That way, you can continue to push ahead down productive avenues, and tweak or overhaul processes to fix the things that are not going well.
Deciding exactly how to measure your progress is rarely easy, but it's crucial to have some type of yardstick that tells you which adjustments you must make.
