What are three types of ROI from digital transformation?
These are just three of many examples of how investing in digital transformation can bring a big ROI.
When a company is considering making a commitment to digital transformation, you can bet that trying to figure out the return on investment (ROI) of such a venture is at the forefront of the leaders' minds.
Digital transformation can indeed offer a large ROI. Every business has goals that are unique, and what is considered to be a valuable ROI will vary from company to company. But here are some examples of ROI from digital transformation.
- A large company decides to automate requests from its workers for business supplies. This removes the need for the employee to send an email or stop by the HR department to make the request, then to follow up to make sure the request has been approved. Instead, an automated form substantially slashes the amount of employee time devoted to the process, saving the company many hours that can be freed up for other activities.
- A company creates a social media page that draws in customers to interact with the company brand. Not only does this help forge a deeper relationship with the customer, but it offers a platform for customers to talk about what they love about the company's brand and to share stories of positive experiences with the company.
- A retailer launches mobile video ads that try to build a stronger relationship between the customer and the company brand. Such ads are sent directly to the customer's phone, which advertisers have characterized as a more intimate delivery device than a TV or even a computer.
Those are just three of many examples of how investing in digital transformation can bring a big ROI.
